Nice to meet you,
I help the fitness sector grow with digital technology in four practical ways:
I lead fit-tech projects - helping fitness companies plan, build, and deliver digital solutions that work.
I teach and upskill - through online courses that help individuals and teams use tech with confidence.
I test ideas before you invest - validating whether new business or tech concepts are worth your time and money.
I run a community - where fitness companies collaborate to solve common problems with technology, as one experienced team.
I'm Leon
How Can I Help?
Here’s a closer look at how I support the fitness industry but sometimes, it’s often easiest to just have a chat.
Project Support
If you need senior tech leadership without hiring a full-time CTO or CDO, I can help.
I support projects across strategy, product development, and execution, the nuts and bolts of architecture, infrastructure, security, and resilience, and the end-to-end technical due diligence that keeps you from making expensive mistakes.
Think of me as your fractional digital lead, helping you make confident technology decisions and deliver results that last.
I create online courses that help individuals and teams stay sharp in a constantly changing tech landscape.
They’re practical, easy to follow, and built to help you understand and apply technology, not just learn the theory.
Whether it’s digital skills, innovation thinking, or leadership in tech. I make it accessible and relevant to the fitness world.
Most companies have great ideas, but it’s risky to invest time and money without knowing if they’ll work.
I help you test and validate new business or tech concepts early, using real feedback from customers before you commit serious resources.
It’s a straightforward way to reduce risk, speed up learning, and focus your energy where it matters most.
Our community, What’s Your Problem?, brings fitness professionals and businesses together to solve shared challenges with technology.
We crowd-source ideas, discuss real-world problems, and work as a collective to design solutions that we build to benefit the whole sector.
It’s collaborative innovation in action and it’s launching soon.
Watch this space. What's your problem? is coming soon!
Education
Business Validation
Community
A short story about me
I’ll keep this quick, but you should know you’re in good hands.
I’ve been in tech since the late 1990s, over 25 years helping businesses use digital technology to grow, perform, and scale.
For 15 of those years, I’ve worked at the heart of the fitness industry with global leaders like Life Fitness and Myzone, leading projects, products, and strategy around the world.
I’ve worked with the biggest gym operators, the most successful tech suppliers, and products used by millions of users across thousands of gyms in dozens of countries.
My background covers product development, architecture, infrastructure, resilience, and security, building systems that handle millions of data points daily and power some of the most recognised brands in fitness technology.
Whether you’re improving customer experience, increasing efficiency, or looking to save or make money, I can help you do it faster, smarter, and with more confidence.
Drop me a line for a quick, no-pressure chat, and let’s see where I can add value.
Show Reel
Check out some of my work......
L.I.F.T.S Podcast - 16th November 2025
Watch it on YouTube or listen on your favourite player.
The Rise of Humans - FitPro Magazine Sep/Oct 2025
10 Steps To Implementing A Digital Fitness Strategy - 19th Sept 2017
Get in touch
Get in touch and we can discuss how I might be able to help or not. If I can't help I might know someone who can.
Phone
+44 117 214 0976
”[Leon's] expertise in the world of tech and the fitness industry is truly impressive, and he blends the two perfectly, he has completely understood my limitations and patiently guided me through projects, as a result I’ve learned so much from him.”
- David Stalker
President at Europe Active
"Leon just gets digital. He makes complex stuff simple, and has a real gift for helping leaders see what’s possible. If you’re looking to cut through the noise and actually make digital transformation happen, he’s the person you want in your corner.”
- Jay Worthy
CEO at Myzone
”Leon has always been a leader on the cutting edge in fitness, health, and wellness. More than his great achievements he has been a trusted advisor and friend”
- Bryan O'Rourke
CEO at Core Health & Fitness
”Leon has always had his finger on the pulse of the fitness industry, knowing what's going to have the most impact on consumers, brands and suppliers. I'd always head to Leon for advice if I was starting something new.”
- Hazel Geary
CEO at The Wave Group
”Everywhere I turn I meet people who are self proclaimed digital experts but when I want the truth, to understand something more, to clarify the practical application of digital products and services, I call Leon."
- Dr. Paul Bedford
The Retention Guru
”I've know Leon for a number of years now. He remains years ahead of the curve. He just thinks differently. His super power is that he simplifies the complex, providing practical ways to apply technology to deliver practical and measurable outcomes.”
- Danny Oliver
Managing Director at Johnson Digital Content Business Europe
”Leon possesses a unique combination of commercial insight, industry knowledge, and a robust customer network that makes him an invaluable asset to any operator or supplier within the fitness industry. His expertise aligns seamlessly with any approach to revising processes or when looking to professionalise. I highly recommend engaging with Leon if you are seeking to enhance or refine your fitness or digital offerings."
- Kyle Millroy
SVP Global Sales at Myzone
”Having worked with Leon in a variety of capacities I have seen first hand his knowledge in the tech space. He is a true thought leader in our industry and one of the few people I follow on a regular basis. I am excited to see what Fitness MVP can do and I am sure it will add great value to any organisation looking to innovate, especially with Leon at the helm.”
- Robert Sawhney
Global Chief Commercial Officer, CEO (APAC) at Watson Gym Equipmen